There are a lot of businesses that make it hard for their customers to actually buy something. They organize their stores in confusing ways, open and close at odd hours or on odd days, and institute policies that *seem* good for the company or shop, but really only serve to make it harder for customers to buy. Return policies are the best examples. Many companies institute policies that are restrictive about how and when you may return merchandise you don’t want. Operations like Zappos and Nordstrom take the opposite approach. It’s hard to argue that one way or the other is the right way to run a business. Both are successful, and when talking about return policies, there’s probably a right balance.
There are other ways, however, to ensure that your product is easy to buy. I walked by this shop called Gather (warning, auto-music on link) yesterday and it had this sign in the window.
Caribou, as you can probably guess or already know, is a cafe. Gather is located right next to Caribou. There are a lot of shops that post signs saying “no food or drink,” which is really saying that if you are eating or drinking, they don’t want your business. Gather could have posted nothing, implying that drinks are ok. This sign, however, simply suggests that once you have your half-caff, extra strong, skim, no-whip mocha, you might just enjoy drinking it in their shop instead of sitting in Caribou.
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