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Start Ups

I was just looking at the website of a local startup and they list the top 8 reasons to work there (8?).

1. Competitive pay and benefits
2. Relaxed creative environment
3. On-site massages
4. Fantastic free coffee
5. Pool & ping-pong
6. Everyone works on a Mac
7. Thursday is Donut Day
8. Free beer on Fridays

It strikes me that 6 of the 8 are basically free stuff and absolutely none of them have anything to do with the content of the company itself. If you want to attract talent (and maybe they don’t), you have to advertise opportunity and exciting *work* more than free massages and ping-pong. Although, ‘fantastic free coffee’ is always attractive, it’s a promise that so often leads to disappointment.

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